Engaging Your Customers After a Purchase
When you run a business, you are always looking for sales. Sales are the way that you can make money and keep your business going, no matter what kind of a business you run. Whether you sell goods like food or cars, or sell services like cleaning or accounting assistance, you will not be able to grow and function as a business without sales. While individual sales are crucial for a business, even more important than these sales is gaining loyal customers who will continue to purchase goods or services from you. By having return customers you can have a more stable and consistent flow of income and a greater sense of security. Without these consistent customers, you will have to spend a much greater amount of time and money on constantly recruiting new customers. This can quickly drain a small business’ limited resources.
There are many things that you can do to get and keep return customers. Some of these have to do with when you make the actual initial sale and some have to do with the contact that comes after. When you are making the first sale to a customer it is important that they have a good experience. This can be achieved by being polite, and by making sure that you are very helpful without being pushy. Customers like to feel that they are being listened to and that they are more than just a sales figure to you.
Perhaps even more important than how you treat the original sale is what you do to maintain contact with your customer after a purchase. When customers remain engaged they are much more likely to return because they feel familiar with the product and they feel that the company is making an effort to reach out to them. There are many ways to do this. Depending on what you sale, it can be wise to follow up with them to see how they are enjoying their purchase. While this is not possible with many stores, like groceries or shopping centers, it is possible for places like car dealerships or electronic stores. This follow up can be done either over the phone or with an email or letter sent to them. Another good idea for engaging your customer is sending them regular newsletter that have updates about the company, local events, or sales and specials that the company is offering. It can be difficult to send out this many emails to people, so it is wise to get some help from online companies that specialize in newsletter templates. Mad Mimi newsletter templates are a great choice for this. As you continue to engage your customer, you will find that they are more likely to return and make additional purchases.